The principal focus of strategic planning at TA is to help marketers understand their customers. By looking at the world through customers’ eyes, we can help brands communicate …..
How can we effectively reach the boomer generation? Historically, direct mail (DM) has been the endearing lifeblood to age-in sales, the workhorse for the Medicare marketer. Despite relatively …..
Email marketing isn’t dead. Even though it’s one of the oldest forms of online communication, email marketing is in its prime. Several companies and marketers thought that social …..
Medicare Annual Election Period. AEP for short. Three simple letters that, to thousands in the industry, means “go time.” It also means summer months filled with long days, …..
As a grad student studying intercultural communication, the theories and viewpoints we studied were mainly text-based. Written words in books and academic publications provided new lenses for us …..
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